Alloy wheels, fog lights, sports grilles and racing stripes aren’t extras you expect on the cheapest car in the world, but if you order one of the just-announced Tata Nanos through Tata’s launch website for the car, it seems, you can have ‘em.Potential customers can option-up their dream Nano at www.tatapeoplescar.com. Ours, as you can see, has Ink Blue paint, a black sports scoop, a silver Gordini-style roof stripe, radial spoke alloy wheels, fog lamps and coloured covered seats. Nice.There’s no indication yet as to how much these options might add to the car’s £1300 price tag, but for such a majestic-looking motor car, whatever it is has to be a price worth paying.
Join the debate
Add your comment
Re: Pimp your Nano
Sorry Kee Law, does not compute with me. In sales I understand the requirement sometimes for lost leaders (Sprat to catch the Mackrel). However, look at why Rover launched the Metro. It was to save the company from probable bankrupcy.
Small cars mean smaller profits pro rata to larger models, but the volume of sales far outstrips that of other models, therefore creating massive profits. No company in it's right mind would launch a small car aimed at high volume sales just to break even.
What would be the point?
Re: Pimp your Nano
Are you trying to tell me the basic car is a lost leader?
Re: Pimp your Nano
Sorry, having just re-read that I am sure there would be some infringment of rights with Land Rover.
Errr, what else could we call it, so to have it in keeping Rovers previous naming policy? How about a "Village Rover"?