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Wednesday, March 14, 2007
A television advertisement for the Ford Focus Zetec Climate has been criticised by the Advertising Standards Agency (ASA) for misleading viewers.
The advertisement featured logos and images from the latest James Bond film, Casino Royale, along with images of the new Focus Zetec Climate.
Two viewers complained that the advert misleadingly implied that the Focus was in Casino Royale. It wasn’t – although pretty much every other Ford group product was, most notably the new Mondeo.
We’re not sure quite why you’d be so disappointed not to see the Focus in Casino Royale, but either way, Ford isn’t allowed to show the ad any more.
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