Saab parent firm Spyker is confident 2011 will be a better year for the struggling Swedish manufacturer, after recording disappointing sales figures in 2010.
Despite the company selling just under 31,700 Saab cars globally in 2010, it reported a 129 per cent jump in figures between September and December; 11,448 cars were sold in this period, a 31 per cent jump on the previous quarter.
At the beginning of 2010, Spyker had to slash Saab’s sales target of 45,000 cars because it had to rebuild its supplier base after the unit was bought by Spyker from GM in February.
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This caused a severe production disruption, but Saab sales did, nonetheless, see a progressive sales hike in key markets.
According to a statement by Saab CEO Jan Ake Jonsson: “I am confident that we can keep up the current sales momentum as we continue to enhance our offering with the biggest ever product offensive in Saab's history.”
The company will continue to expand its distribution network in China and Russia and expects rising sales figures in 2011 thanks to its entry into markets such as Japan, Canada, Portugal and Australia last year.
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